- Independent brand consultant since 2021, working with startups, Mittelstand, and global corporations
- 20+ years leading brand strategy in top DACH agencies, working with 50+ clients across industries
- Extensive startup expertise: e-commerce, mobility platforms, proptech, and direct-to-consumer brands
- Exceptional category range: from consumer goods to defense industry, insurance to automotive, retail to NGOs
- Specialist in evidence-based strategy: building mental and physical availability through proven brand building frameworks
- Master in International Marketing, University of California
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